Business is full of negotiation, meeting new people, and building relationship. Everyone is involved to get benefit in the game. In this article, Beth Goldstein (President of Marketing Edge Consulting Group) shares some guides to identify partners that would allow both parties get win-win relationships. Before you start building a strong marketing alliance, there are some questions you have to ask to determine whether the person will be a good partner. It’s obviously important that you choose one/company that would complement and balance your strengths and weaknesses, neither would not compete with your customer base. This way, each can benefit and remain committed to the relationship. Read the guides Beth Goldstein writes here.