David E. Gumpert writes a great article in Businessweek about why and how we should pay attention to problems faced by dairy farmer and make solution. Dairy farmers might have beautiful and peaceful lifestyle, except that they have no control for the price of their dairy products. The prices are set on a giant commodity market that is located so far away. They are no longer always reflects supply and demand. These farmers should take the price, even if it’s barely enough to cover their feed cost only. The writer shares his points about what is happening and gives some guides to follow from surviving farmers. The main strategy is to sell the products directly to end customers. Read more about the article here.