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Marketing is unarguably important for your business. Marketing is the ways to get people know your business: what you do, what you sell, and how good the bargain is. However, for many small-medium sized businesses marketing can be too expensive to afford. If you find such constraints, here is an article that can help you with some marketing strategies that are low in cost or even free. You only have to prepare your concept and start spreading information about your business. Among the strategies are to use email magazines, telemarketing, newspaper ads, and flyers. Read the article to find tips on how you can get best bargain while maintaining effective result of them. Read here.

Many companies place deep focus on their brands. We also read in books about how a strong brand is a vital property of company. Strong brands have place in customers’ heart and the goodwill can be really great. But is a strong brand recession proof? Here I found an article that looks at performance of some companies with strong brands at current recession time. As the article writes, there are two companies whose brands are really strong since they still gain customer’s loyalty even when spending money is a big pressure. They are Colgate and Apple, who achieve outstanding result despite the recession in major countries. This shows that a strong brand can go even at recession. Read more about the discussion here.

This is an article by Janice Jenkins, a writer for a marketing company, about making a good brochure. You know that brochure is a media of advertising that is not really expensive and can be really effective. However, making a good brochure that can get target customers to read and transact might need more planning. This article gives you information and tips about why your brochures might fail to do their jobs. As I read there, there are some things you have to do before printing your brochures. Among them suggest to do survey to see target readers’ opinion and to re-analyze the locations where you’ll distribute the brochures. Find more here.

This is a great lesson I get from an article at Shvoong. I never thought of Youtube as a marketing tool before, this article really opens my eyes. Do you know? I ever checked for a mobile phone’s features video on Youtube before finally decided to buy that type. As written in this article, it can be a cheap, effective, and creative marketing strategy if you are serious with marketing your product. How not? You can put address, website, or whatever that point to your business at the video page. People who watch and get interested can directly visit your “store”. You only need to make a concept and a good video. There is software to help you with that. So, if you are a seller, in whatever size, consider using Youtube. Read the article for more information here.

Email is now a major tool for corresponding. People now use emails for many purposes, and so do people who accept your emails. Do you know what make an email be open and get responded? In an article I found, Stacey Hanke gives some tips about creating a ‘working’ email: make an attention-grabbing subject line, design message that is appealing and easy to read, tailor your messages for the recipient, create message with clear subjective, and some more. If you send emails routinely to business partner or colleagues, you should read this article before sending any more. See if it is effective for your purpose. Read the article here.